Marketing Data Integration, Warehousing, and Analytics

Axz is a Fortune 5000 company with its presence in over 14 countries in the ASEAN region. Axz wanted to create a platform which allows their marketing teams to centralize, blend, discover, and analyze a billion base records and 30 million monthly incremental records

Problem

Axz utilized various marketing bigdata sources and continually added new datasets through the data team. The marketing and solutions teams lacked a centralized platform to explore, combine, and utilize these datasets. This resulted in a significant decrease in productivity and longer cycle times.

Highlights

A data integration platform that is scalable and adaptable
Foundational schema and flexible schema models
Visual interface for exploring data
Customize your own dashboard with drag-and-drop features
Access an integrated Jupyter notebook for data science experiments, designed to seamlessly work with marketing warehouse data